✎ Media Material


✆ Contact

  • Kevin O'Farrell: kevin@afd.com.auAssociated Fashion Distributors
  • Telephone: (07) 3844 5751 Queensland Australia


❢ Boo Radley


The Boo Radley Story started back in 2005. We wanted to create a Brand designed for the Australian boutique that had a unique cosmopolitan look and feel, was well priced, and that was made from the best possible fabrics. Since these early beginnings, Boo Radley has today grown into an established Australian wholesale Brand, selling into over 600 boutiques across Australia, and New Zealand. It has also expanded into international markets with a solid representation in stores across Canada and America. The company too is multi-faceted being a manufacturer for some of Australia's leading well known fashion retailers.

The Boo Radley look is not fashion driven per se. Our customer is a unique, intelligent woman with personality who seeks garments that are not run of the mill; not mainstream; and tell a certain story. The Brand's signature is to melange a range of different fabrics into the one garment, creating an overall style that has an artistic edge and is truly special. We like to create original garments for distinctive women. Many are hand-crafted with a unique attention to the smaller details, like buttons and trims, which set these garments apart from the norm. We also use as many natural fabrics and fibres as we possibly can.

Boo Radley manufactures it's own clothes and is in the unique position of being able to source the latest fabrics from around the world and produce regular collections at lightning speed. We, above all, pride ourselves on our originality of design and superb quality and craftsmanship at a price point within most people's reach and aspirations. Our small and creative design and sales team based in Melbourne Victoria, we are a team that love what we do and love nothing more than when customers love their Boo Radley designs and are as passionate about the Brand as we are...

Summer 1 and 2 Pre Sell Release 13th February 2017 (Delivery July - Aug - Sept)

Winter 4 Transeasonal Pre Sell Relaease 13th February 2017 (Delivery May - June)

Summer 3 & 4 Pre Sell May/June 2017 (Delivery October - November)